Behavior Behavior refers to the movement of some part of an organism that changes some aspect of the environment. Operant conditioning Operant behavior is the so-called "voluntary" behavior that is sensitive to, or controlled by its consequences. Specifically, operant conditioning refers to the three-term contingency that uses stimulus controlin particular an antecedent contingency called the discriminative stimulus SD that influences the strengthening or weakening of behavior through such consequences as reinforcement or punishment.
If a consumer does not have a need for a purchase, then nothing is bought. But if they have a want which is the recognition of an unfulfilled need and a product that will satisfy it then a purchase may occur. Usually the want to purchase something is triggered by internal stimuli such as being hungry or thirsty or external stimuli such as advertising or word of mouth.
Stimulus is a unit of input affecting the senses: For example, say you want to eat out but you do not know where to go. So you visit an app such as yelp and you look up the best places around, searching for good information about each place.
There are two types of information searches that are available to the consumer. This information will come from previous experiences or opinions one may with a product or service. The second is External information which is information on a product or brand received from and obtained by friends, family, or by reviews from other consumers or from the press.
This is the process of seeking information from the outside world. Once the information is collected, a consumer will use the information that they have to develop a set of criteria.
The consumer will be able to evaluate the different alternatives that are offered and be able to evaluate the most suitable for their needs and choose the one that is best. As you might expect, consumers will evaluate different products or brands at this stage on the basis of alternative product attributes — those which have the ability to deliver the benefits the customer is seeking.
Also, the information that the consumer was given earlier in the process such as the internal and external information, will help consumers evaluate and compare alternatives. The purchase is influenced by all the steps prior such as research and word of mouth.
However, the consumer buying decision process can be disrupted by other things. For example, if some one wants to buy a new phone and they get word that the newest iPhone 6 is not functioning well it may disrupt a consumers mindset of purchasing the product.
In the end, the consumer has to decide whether to buy or not. When something is purchased, people will expect certain outcomes or ways something should be from the purchase.
The consumer will either feel a sense of satisfaction from buying the product or disappointed because it has not met expectations.
Which will produce customer loyalty. But if the product does not meet expectations, the consumer will repeat the 5 stages of the consumer decision making process when making a new purchase. This is were cognitive dissonance comes in which is an inner tension that a consumer experiences after recognizing an inconsistency between behavior and values or opinions.
But no matter what, companies should be careful to create positive post-purchase communication, in order to engage customers and make the process as efficient as possible creating customer loyalty.
For example, consumers make purchase decisions when they buy small items, such as a cup of coffee, and when they buy larger items, such as a house. When a consumer recognizes a need or a want, consumers begin searching for products or services that fit their needs.
There are four main concepts that can occur when a consumer is thinking about purchasing something. The first concept is involvement which is the amount of time and effort a buyer will invest in the search, evaluation, and decision process of consumer behavior.EXAM #3 Study Guide / Exam Review Consumer Behavior MKTG Questions on the exam will be comprehensive from Chs.
1 – 15 in the required Consumer Behavior textbook for this course. Questions from Exam #1 and Exam #2 will be NEW questions, yet still covering the same content as before from Chapters 1 - 10, so it is imperative to .
The Impact of Retail Store Atmosphere on Consumer Behavior - Literature Review The environmental psychologist focuses behavior in two dimensions which are: Approach and Avoidance (Turley & Milliman, ).
A famous study by Mehrabian and Russell () also classified all behavior as approach and avoidance.
Approach is all the positive. SUMMARY OF CLASSROOM MATERIAL CONSUMER BEHAVIOR Consumer behavior involves the psychological processes that consumers go through in recognizing needs, finding ways to solve these needs, making purchase decisions (e.g., whether or not to . Consumer Behavior Final Exam Review study guide by jessica_mcclure6 includes questions covering vocabulary, terms and more.
Quizlet flashcards, activities and games help you improve your grades. Assess what consumer behavior is. The type of behavior consumers go through to make a purchase and it consists of six steps.
The process of searching for the best product to satisfy a need. Play a game of Kahoot! here. Kahoot! is a free game-based learning platform that makes it fun to learn – any subject, in any language, on any device, for all ages!