Product line and the depth and breadth of the line

A product development cost sheet clearly categorizes incurred expenses and explicitly states contract budgets. Reduce Time to Market External design firms can speed time to market. Engineering partners can provide end-to-end solutions, providing guidance from concept and product development through equipment design, build, and installation.

Product line and the depth and breadth of the line

Features are fairly straightforward, either a product has a feature or it doesn't. Benefits, on the other hand, are not as simple and should only be recorded based on customer feedback. For example, company B may claim in their company literature that their copier is fast, but a user may feel otherwise.

Or, company B may indeed have a copier that by industry standards is fast, but you may have a copier that's even faster. Now, evaluate your competition's product or service.

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How does your product compare to your closest competitor's product? What features and benefits are unique to your product? The more unique features and benefits your product has, the stronger your market position will be. For example, if you produce and market an office copying machine that staples collated copies together and your closest competitor doesn't have this feature, you have an advantage.

Product line and the depth and breadth of the line

You can then sell the same market segment the benefit of added convenience and time saved. Evaluate your competitor's price.

Expert Answers

Just because you have the same products as other businesses, doesn't mean everyone has the same price. Your own production costs greatly impact your pricing.

If your price for a similar product is higher than your competitor's, then your market position is weaker; and if it's lower, then your competitive position is better. A temporary price decrease by a competitor might indicate nothing more serious than a transient need to move excess inventory.

However, a trend of lowered prices may indicate that your competition is doing it to gain market share and improve production costs. It could also mean your rival is in financial trouble and has been forced to lower prices.

It's in this type of situation that rumors and gossip become helpful. If there are rumors that a company is in financial trouble and you discover price fluctuations, it's more likely that there are problems. Customer preference of products is only part of the analysis.

There are internal operational factors which can provide a competitive edge as well. Your competitors' products may not have the high quality of yours, but they might offer free delivery; or their employees might be extremely motivated and committed to gaining market share.

You need to learn how they are doing on the inside. Some factors to consider: Financial resources — Are they able to withstand financial setbacks? How are they funding new product development and improvement? Operational efficiencies — Are they able to save time and cost with clever production and delivery techniques?

Product line breadth — How easily can they increase revenues by selling related products? Strategic partnerships — What kinds of relationships do they have with other companies in terms of product development, promotion or add-on sales?

Market Share The most widely used measure of sales performance is market share.In the physical sense, breadth is defined as the measure of the second-largest dimension of an object or its width, whereas depth is generally the distance from the top to bottom or from the front to back of an object.

The next one of the product mix decisions is the product mix depth. It refers to the number of versions offered for each product in the product line. It refers to the number of versions offered for each product in the product line. The amount of sub-products offered by a business within a particular line of products. Increasing a company's product depth can involve adding new, related products to an existing product line or increasing the number of varieties of a particular product offered. Since one line has a depth of six and the second line has a depth of four, your company's average depth of product lines is five (6+4=10, 10/2=5). Consistency is Relationship.

Breadth and depth are also used to explain how a person understands the world. Product Line Breadth is the number of Product Lines a Firm Offers and Product Depth is the Number of Categories within Those Product Lines. The amount of sub-products offered by a business within a particular line of products.

Increasing a company's product depth can involve adding new, related products to an existing product line or increasing the number of varieties of a particular product offered.

product line breadth: The breadth of the product mix consists of all the product lines that the company has to offer to its customers. depth of the product line: Line . Product Lines: Breadth or Depth Carlton Hoyt am, February 1, Life science tools companies are constantly making important product development decisions, and almost all of these decisions involve making a tradeoff.

Product marketing is a process of promoting and selling a product to a customer. Also product marketing is defined as being the intermediary function between product development and increasing brand awareness.

What is product depth? definition and meaning - ashio-midori.com